Enabling Better Decisions … From the Farm Forward
Challenges Create Opportunities
Today farmers find themselves tangled in a web of disparate information and convoluted data privacy issues. The demand for data and compliance (i.e.: food safety, worker welfare, sustainability, etc.) continues to grow at an un-manageable rate due largely to unstructured or unavailable field data.
Data (M2M, Machine Learning, IoT, etc.) can revolutionize Agriculture but only when people agree and their data cooperates.
Centricity enables agri-businesses (including all those involved in production and distribution of food) to focus on relationships and business rather than data collection, privacy and selective data mediation.