Industry Challenges and Centricity Solutions
| Industry Challenge | Centricity Solution | |
|---|---|---|
| There is no shortage of “Farm Data” (IoT); still people struggle to leverage it in a trusted manner. |  | It’s not about creating more data; it’s about bringing it together. |
| Farmers and Advisors want control of their data, privacy and sharing. | | Allows complete control over the type, timing, location and purpose of selective data sharing among people and clouds. |
| Buyers and Regulators have concerns about food safety and social responsibility. | | Addresses field data collection through stakeholder alignment and auditor calibration. |
| Low technology adoption on the ground.. Many failed “solutions” often create more work for the farmer, thus reducing data integrity and accessibility. | | Most tech companies miss the mark. 2D data doesn’t fit in a 3D world. It needs to “go outside”, only then does data transform to knowledge on the farm. |
| Compliance data and validation is often unmanageable due to unstructured or unavailable field data. | | Uses machine learning and proprietary recognition technologies to “align” information from any source. |
| Lack of visibility across the food supply chain creates reactive vs. responsive behavior. | | Securely mediates trusted information to enable real-time dashboards and validated scorecards. |
| Decision data is often duplicative, unconfirmed, not available or outdated. | | Centricity solutions enable real-time awareness across the supply chain vs. static reports or archaic on/off privacy. |
